There are two different types of award:
Each year, the general public is asked to nominate an individual or team who they feel has given them excellent customer service. This can range from a self-employed gardener, to a supermarket worker, to a team in a high street bank; if you remember them for the right reasons, and they made you feel ‘WOW’, then they deserve your nomination.
Companies can submit their own entries in a number of categories each year and full details are announced at the start of the nomination period. Winning can bring a number of advantages, including enhanced publicity, peer recognition, attraction of quality staff and recognition brings a clear advantage against competitors.